When running a business, a brand value is all that is needed to shine. Now the question that remains is how can you make your brand stand out in the Internet’s ocean of content? And how do you achieve this without spending a lot on marketing?

Search engine optimization (SEO) is an integral part of all business plans and helps generate revenue by 30%. A carefully curated website with optimized keywords can make an average close rate of 14.6%, which is over 12% higher than traditional marketing. This not only creates brand awareness through organic traffic to the website but also builds brand authority and ranking.